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Interactive marketing and other great advertising ideas since 2003
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August 17, 2007
Sim City DS, the advergame

A couple of months ago we posted about the advergame Electrocity, an educational version "made in New Zealand", of the popular Sim City. Now it's time to speak again about Sim City, a game we have been playing and playing since 1989, that Electronic Arts has recently re-released for Nintendo DS. To support the launch, they've created a multi-language site that features the history of the game, some videos and a mini-game for hardcore fans.

simcity_ds_01.jpg

The site is very well designed, and the game is worth playing since it's a combination of Tetris and Sim City: fun, difficult therefore addictive (my top score is 9865...).

simcity_ds_03.jpg

Too bad the loading functionalities haven't been properly programmed, you get stuck with the XML content not loaded and this is not only annoying, but also doesn't allow you to understand how the game is going.

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