From the Netherlands, Ruben sent me the link to a very cool project Redurban has created for De Lotto (dutch lottery). The Millionaire is an interactive film you play and live in first person as new uber-rich.

The big question is "Can you handle the rich life"? Can you pick the right girl? And what about the right car? Make your choices, take your risks (or avoid them) and see what happens...

The whole film is very well done with the right dose of sense of humor and good attention to the details. Actually it's a very good example of interactive branded entertainment exploiting the new frontiers of broadband. And even if the interactivity is not very sophisticated, I believe and The Millionaire is definitely worth a couple of plays as well as some emails sent to friends.

...And a bit sexist as well? Ambitious, yes. Good? No.

Posted by: Lex at September 5, 2007 02:28 PM

Interesting, but a little bit to long, and to little interaction from the use. Anyway interesting approach.

Posted by: Michael @ Freshome at September 10, 2007 06:21 AM

This is a great example of how well amusement and humor can work in marketing. Thanks for sharing it.

For viral marketing to work, there must be some incentive for people to want to pass your message, or product on... humor is one of the best reasons there is.

Posted by: Viral Marketing at September 11, 2007 04:50 PM

The TV ads are also well worth watching.
They emphasize the sometimes ridiculous decadency of rich people.

Just great.

Posted by: Christophe at September 11, 2007 09:34 PM