Milk Matters (and goes crazy)

If you’re looking for a weird website, take a look at Cravendale’s Milk Matters created by W+K London together with Unit 9.

It’s all about pure milk, but it actually looks like the three main characters of the TV spot have drunken something strange if we should judge from the crazyness of the site. Even from the loader on the homepage you understand you’re going to see something weird…

On the site you can select any character depicted in the ads, collaborate, interact and play with other visitors. There is actually quite a lot to explore, and the rich user generated video gallery definitely tells you that you are not alone in the Cravendale’s world. Don’t be shy and walk around, the whole thing is silly enough to result amusing

If you missed the Tv ad last spring, here it is…