Stella Artois and Lowe Worldwide have launched a new site that takes a trip back in time to meet up with an eclectic host of characters and challenges, will you risk thwarting the gods of thunder in 1366 – or take on the 9 step pouring ritual to produce the perfect virtual pint? Just don't fall off the edge of the world! There is so much content which has been very nicely shot and designed that you will spend ages checking it all out.

You will discover the history, heritage and secrets behind the 650 years of quality brewing in Leuven – and indulge in challenges, games and a true cinematic experience. It's a mash of flash, video and gaming which seems to work very nicely. I saved the beer from being stolen and was very happy with myself!

The site will officially launch to the public on Tuesday.

Unfortunately, I'm not sure how "special" your sneak preview is. They sent me a bunch of stuff last week and I've seen it on other sites as well. Not a bad thing. It's still nice work. I think I'll hang the poster they sent me on my wall. I like it that much.

Posted by: Steve Hall at September 16, 2007 04:13 PM

Yes Steve, you are right... I don't like "sneak" previews because they are just not true and exclusive, and I don't like agencies and PR people who take you for a ride... it's an hard life, I know ;-)

I'll drop a line to Mark to tell him he has been cheated...

Posted by: Martina at September 17, 2007 09:31 AM

Yep just seen all the other blog posts. Enjoy the site anyway... :-)

Posted by: Mark at September 17, 2007 10:36 AM

Nicely executed.
What's with all the French though?
Leuven is in the other (non-French speaking) side of the country.

Posted by: Christian at September 18, 2007 01:21 PM

Poor interactivity... gaming features are really deceptive, you never know what to do when you're prompted to interact with the scene...

Posted by: Raphael at September 21, 2007 03:44 PM