Adverblog: Book review: Adland

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September 29, 2007

Book review: Adland

I never studied advertising at university, and even if I did, I think nobody would have told me the history of the agencies who made the history of advertising. I'm not even sure there is a school book telling the history of this fascinating world. So I was very interested when Kogan Page sent me a copy of "Adland – a global history of advertising" written by Mark Tungate, a journalist and a copywriter I indirectly know through my friends in Diesel. It's a great reading, a book to sip a chapter a day, with no hurry.

It tells the story of the men (and a few women) who created the great agencies we all know about, from J. Walter Thompson to BBDO, Publicis, Ogilvy and BBH (just to name a few). And the story is told after an impressive research and with a real passion that involves us in the reading that pictures the human side of a business worth US$400 billion a year worldwide.

A part from the feeling of getting "behind the scenes" of the history of advertising, what I really appreciated is the international perspective of the book. Even if I recognize that US and UK definitely had (and maybe still have) a crucial and leading role in making the history of the advertising business, there else and more to the discover and explore. This is the approach I always try to have writing Adverblog, therefore finding references to Brazil, Italy, Germany, The Netherlands and Spain (again, just to name a few) really made happy and increased even more my appreciation of AdLand. It's a book to have (and read :-) and even a good present for a friend who is approaching or already living in the advertising world.

By: martina // Permalink // Comment(s): (4)
Category(s): Books reviews

Comments on this entry

Thanks for sharing this. It's hard to appreciate what we have today without examining the past.

Posted by: Dan Schawbel at September 30, 2007 06:57 PM

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Adland has been sitting on the top of my reading pile since I got a copy... your review has inspired me to start reading it sooner than later -- thanks!

Posted by: Heath Row at October 4, 2007 09:31 PM

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Is Sam Delaney son of one of the London advertising Delaneys of Tim, Greg, Paul,and Barry?

Posted by: Dave Weller at October 5, 2007 01:23 AM

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Yep - he sure is.

Posted by: Alastair Mills at October 8, 2007 01:12 PM

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