Keep your laundry ultraclean. We all love gadgets, and I especially love this idea Saatchi & Saatchi Warsaw idea to promote Ariel detergents.

That's clever. Very clever :)

Posted by: hidden persuader at October 11, 2007 03:39 PM

This is indeed clever! It works by association only. a "soft" message, but the softer the more powerful.

Posted by: Andy at October 11, 2007 05:27 PM