In France, Volkswagen is launching the new Tiguan 4x4 with a driving advergame in the jungle. I played the 30" demo, and it looks very nicely done and quite fun to play, especially because when driving you also have to avoid the animals crossing the street...

The only annoying thing is that you have to download and install a dedicated plugin to enjoy the 3D experience, and I fear this will keep out from the game quite a lot of people.

via Le Buzzer.

Even worse: I have to enregister myself! Useless.

Posted by: Floris H at October 17, 2007 09:56 AM

As good as the game is there is no excuse for an awful user experience. I think brands should be concentrating on environments like Flash for games like this, even if it means having to sacrifice the fancy 3D graphics.

Posted by: Adrian at October 17, 2007 09:57 AM

@Floris: to play the demo you don't have to register

@Adrian: I agree with you, if a game is good, but nobody plays it because of the plugin to install the mission is not accomplished...

Posted by: Martina at October 17, 2007 10:35 AM

The 3D Life Player is not supported under Microsoft Windows Vista and this Web browser. Please use another Web browser

Posted by: pim at October 17, 2007 11:00 AM

I was able to install all the plugins (on Windows XP), and the videogame is really good. Nice graphics, nice experience. However, I had to wait three minuts until everything was installed in my computer...

Posted by: Javier Granados at October 17, 2007 02:43 PM