Volkswagen is online with a good branded entertainment project to introduce and promote its new Golf GT sport model.

It's a video adventure game, engaging and interactive enough to make people discover the car's characteristics while having some fun.

The agency it's Tribal DDB Hamburg.

Good execution, but no concept at all.
Having the possibility to use a great movie and an icon car, the experience is disapointing.
As an advergame it has an awful gameplay. As a video is boring, and it doesn't shows very good the car either.
An example of a high budget, with little creative.

Posted by: Elvio at November 6, 2007 02:57 PM