In the UK, Red Bull has launched an online cartoon competition. The goal of the Red Bull Tall Story contest is to make people interact with the brand and to find new stories to be featured in the next TV campaign, made of cartoons, that this year celebrates its tenth anniversary.

As explained on New Media Age, the energy drink brand is investing 500,000 pounds to promote the contest, using radio, print and online advertising as well as dedicated on-campus student promotions.

I think contests are a great way to get customers involved, and this one is good because it's not overly demanding: everyone thinks they could make a cartoon, therefore more will participate

Posted by: sonya at November 7, 2007 02:50 AM

I think Red Bull is setting the standard with their events and the campaigns around those events. But their TV advertising (cartoons) are not only lacking energy, but also do not fit all the other stuff they do. They have become an icon brand...why not show that on tv as well?

About the contest? it's cheap...they can only get away with this if they are intentionally saving money for another edgy event which is cool! Otherwise it is not matching the brand at all.

Posted by: wouter at November 9, 2007 10:15 AM

I agree there isn't much going on in the sketch but maybe that's the point. Entrance would feel they could make a better sketch and influence peoples interest. After all Red Bull's marketing is primarily based on buzz marketing.

Posted by: Ash at November 14, 2007 01:48 PM