adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

November 09, 2007
Axe meets Durex


The new chapter of the Bom Chicka Wah Wah campaign sees Axe partnering with Durex for a cross-promotion in Germany. The initiative is taking place now in Germany, with an online contest based on a puzzle game.

Don't expect anything special from the site, the only reason I post about this action is because of the curious partnership that, if you think about it, perfectly makes sense.

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog