Philips has launched the second version of their successful site shaveeverywhere.com . It's a completely different approach to the first version and concentrates on the Second Puberty & You theme. A lengthy intro video shows a businessman in his bathroom who discovers a long hair coming out of his nose and he freaks out. It's funny to start with but gets a bit tedious after a while. The gags are also not that new or funny.

An online pamphlet, using cartoon animation, goes on to describe the effects of second puberty and how to overcome it - using the Philips products of course.

I found this site to be useful in explaining the product benefits but also feel like it falls short of the originality of the first version.

I didn't like the draggable "stages" screen that follows the intro. It seemed more flashy than functional, and the hand holding the corning of the sheet didn't seem to have a purpose either. I prefer less frills, more focus on content.

Posted by: Sonya at November 30, 2007 11:17 PM