In The Netherlands, Heineken has recently launched a nice advergame based on geo tracking technology. The mechanism is quite original: players are challenged to spot and track the Heineken's Delivery Men driving around the country, and then guess their destination for the next delivery. Those who discover faster the destination of the journey gain the chance to win a Nokia phone.

The Delivery Men can be tracked in real time on the site from 9am to 5pm while they perform their daily job and generate "real joureys data" for the game.

This is one of the best examples I've seen of effectively using the internet to bolster a company image.

Posted by: Lucia at December 13, 2007 10:39 PM

This seems quite similar to Orange Spot the Bull from Poke London.

Posted by: rob at December 15, 2007 05:14 PM