If your boss flies with Finnair he might be back in the office earlier than you expect. You'll better take this into account before making the same mistake Joe did... EarlyJack is an amusing mini-site launched by Finnair to promote its flights from Europe to Asia.

The site also features a video advergame that challenges viewers to play and have fun with Joe before his boss comes back from Japan. If you manage to to see all stunts before his boss Jack comes back from Japan, you will win flight tickets for two to Asia or Europe.

via Brainwash

Unfortunately I didn't win the tickets....but a very good idea.
When we think about advertising mini-sites and advergames, we should be able to have these results:
- fun
- awareness
- a deep engagement with the communication concept that is the campaign's core (this is perfect: what is the concept?that Finnair is the fastest airline between Europe and Asia)
- a viral word of mouth about the proposed advergame (do you know if this minisite is being "quoted" on the Web?)
- an incentive to the actions (Here: the idea to win tickets of course, but most of all my wish was to see how the game ended, what happened when Jack was back)

Posted by: Claudio Bontempi at January 27, 2008 05:35 PM