A GPS system becomes a tool for for storytelling, to "navigate" through the life of a great basketball player, Steve Nash. Definitely an amazing commercial for the NBA (where amazing happens).

The agency is Goodby Silverstein & Partners, the animation production company is Lifelong Friendship Society, New York.

via Motiongrapher (where you can also find the HD version of the spot).

Cool ad! Unfortunately, even though I live so close to 'basketville usa' (Springfield, Ma), I don't know much about Steve Nash and I might have missed part of the excitement in the story; but I really digged the GPS idea. Very original.

Posted by: chiara at February 4, 2008 08:12 PM