CocaCola raised the bar for campaigns around UEFA's Euro 2008 football championships with The Coke Zero Game in Germany. It's a huge and impressive video advergame full of girls, fire, cars and adrenaline.

Responsible agency North Kingdom, known for many award winning projects, announced the game as one of their biggest projects ever. A special page on the North Kingdome site provides insides, a gametrailer and a countdown to the English version.

But if I were you, I would instantly go for the German version!

How many cliches can you get in one advertisement campaign?! Are men really that simple?
But besides that, it's beautifuly done...

Posted by: Andy at February 25, 2008 12:12 AM

"Are men really that simple? "

Yes we are.
NEXT!

Posted by: Barnabas Collins at March 7, 2008 02:33 PM

Although I found the acting kinda lame, the green screen kinda obvious in spots, and the story telling kinda boring. The site had good technical execution, excellent effects and post production, graphic design was also killer. The pin ball game was pretty sweet. Nice from North Kingdom for sure, doesn't top Get the Glass for me though.

Posted by: Dayton at March 8, 2008 02:08 AM