Fila has produced a cool short online film, featuring its ambassadors Danny Dyer and Tamer Hassan. The film starts as a typical British gangster film, but turns out to be a promotion for Fila's Centre Court pre-distressed trainers. The film is produced by Red Bee Media.

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Well, what else then "pointless" is to say about this clip?
There isn't at least one positive association to the brand or are there many people who admire thugs for wearing stylish shoes?

Posted by: André Wegner at March 13, 2008 05:44 PM