It's time again to discover the potentials of milk (and of Goodby, Silverstein & Partners) in an interactive environment. After Get the Glass, White Gold is the new Got Milk? concept to explore.

I'm not sure I've understood what the whole thing is about, so I'm not going to express an opinion (for now), but everything looks weird, and definitely quite interesting, since we are talking about a simple "product" like milk.

via.

Such high production value that it took two minutes to load. How is something that just appeals to advertisers going to drive business goals?

Posted by: Ross Popoff-Walker at April 8, 2008 02:04 AM

Get the Glass was soo much better than this! Goodby, I expected more from you!

Posted by: John at April 8, 2008 03:12 AM

Very well worked out. Based on spinal tap, and funny :)

Posted by: Noam at April 8, 2008 07:10 AM

Is it the Electric Six guy whose voice they used?

Posted by: Rik Van Der Eng at April 8, 2008 01:07 PM

I really do think this is hilarious and such a fun way to take milk ads viral. I'm raising my glass to it!

Posted by: Sally at April 8, 2008 10:17 PM

Check out my memento of White Gold at http://approvinglylounging.tumblr.com/

Posted by: tom at April 9, 2008 12:40 PM

too slow to load. Who could be bothered.

Posted by: jase at April 10, 2008 02:14 AM

Yes, this was written and performed by some of the members of Electric Six. Check out the YouTube videos. They are truly boss.

Posted by: Jolie Simons at April 25, 2008 08:06 PM

It may be Dick Valentine's voice, but the guy sure looks like Hugh Laurie.

Posted by: Charlie at December 20, 2008 02:07 AM