Iceland Express has recently launched an advertainment website to promote its flights. The project is called "Iceland Socks" (watch out, not "Iceland Sucks" ;-) and features a series of talking socks visitors can use to create custom mini-story.
The concept isn't extremely original but the characters look quite nice and funny. The story can be customized selecting the location as well adding subtitles to the scene.
Once again, it's interesting to see online marketing examples from all around Europe.
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