Adverblog: Your perfect Harley Davidson weekend

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April 27, 2008

Your perfect Harley Davidson weekend

In Benelux, Harley Davidson has launched a online marketing effort called "Your perfect Harley Davidson week-end".

Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.

Unfortunately I don't know the agency behind the project, but they did a very nice work, creating a simple yet engaging experience with a smart use of video.

I believe this is the first time I happen to see a digital action by Harley Davidson. I haven't got a motorbike, but I can't help being fascinated by the Harley's world and cultural heritage, and this website, more or less, helps the brand keeping the dream alive.

via Pietel.be.

By: martina // Permalink // Comment(s): (2)
Category(s): Automotive, Europe, Online competitions

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Comments on this entry

Hi! The agency is McCann Digital in Belgium. You can find the credits right here: http://s36908.gridserver.com/demo/awardshows/harleydavidson/index.html

Thanks for posting!

Posted by: Michael Thuy at April 28, 2008 10:01 AM

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Hi Martina,

The Agency behind this Harley Perfect Week-end is McCann Erickson.

regards :)

Posted by: Jeremy Coxet at April 28, 2008 03:53 PM

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