The quiz is probably the simplest form of interaction you can use in online marketing. And most of the quiz often end up being also the poorest examples of interactive marketing you find around. But it doesn't have to be always like this, as Heineken demonstrates with its Destination Moscow action.

Created by Born05, the website delivers a great experience, through an excellent sound design and an accurate art direction. The quiz presents you with five questions, if you get them right, you can win tickets for the Champions League final next May in Moscow.

So next time you feel like complaining because your client is not brave at all and just wants to have a "quiz", think again, remember of Destination Moscow and, as Elvis used to say, "do something worth remembering"!