As part of the Take It To The Next Level campaign we are producing a series of Tv shows dedicated to some of our top football players. Here in Italy I'm working on the "Fabio Cannavaro Show" that will be broadcasted live on Sky Sport 1 and on the dedicated show website.

It's a challenging and exciting project, in which the Internet will play a key role. Not only we are collecting ideas and suggestions for the show from the web users, but they will also be involved live affecting the show flow. You can have a look at the promo on the site (but it works only for Italian phone numbers).

Now you can understand the reason of the slow blogging period :-)

Bellissima idea questa: Involvere le l'audience con il brand.

Mi chiedevo se alla Nike sarebbe interessato a raccogliere i numeri di telefono e informazioni demografiche, geografiche e psicografiche delle persone?

Posted by: Guk at May 14, 2008 12:27 AM

Does it call engagement? :-))

Posted by: Cris at May 14, 2008 09:45 PM