Level Vodka has a new, beautiful website. It's an aesthetic experience in which images and typefaces are wisely mixed.

Even if I have the feeling that on the site there isn't anything new from a content perspective (you find what you usually get on a Vodka site), I appreciate the attention to details in the design, that is what you have to do when you visually represent a premium brand.

The agency behind this project is Great Works

Dear Adverblog,

We were delighted to read that you liked the Level site. However we wanted to correct something. Below are the credits for the Level site. Your Majesty is the production company and it is actually Great Works that is behind this campaign. We would appreciated it if you corrected that.

Thanks

Fredrik

PROJECT NAME
"Rethinking vodka"

CLIENT
Level Vodka
Erin O'Rourke, Senior Brand Manager
Pontus Ros�n, Global Brand Manager

AGENCY - GREAT WORKS
Account Director: Jenna Moran and Patrik Persson
Account Manager: Ernie Klein
Concept and Creative Direction: Fredrik Carlstr�m
Art Director: Mathias Krigh

AGENCY PARTNERS - PHOTOGRAPHY
Photographer: Mitchell Feinberg
Assistant:
Food stylist:
Retoucher:

AGENCY PARTNERS - VIDEO PRODUCTION
Director: Frederic Puigvert-Fabren
Producer: Fredrik Carlstr�m
Editor: Jill-Morgan Aubert
Music: Natur'Dom

AGENCY PARTNERS - WEB SITE PRODUCTION
Creative director: Jens Karlsson (Your Majesty)
Flash developer: Kalle Thyselius (Your Majesty)
Producer: Jessica Siegel (Your Majesty)

Posted by: Fredrik Carlstrom at May 28, 2008 12:32 PM