Guerrilla marketing should be both smart and surprising. I think Lastminute.com scored a good point with an unexpected musical performance at London Stansted Airport. A good idea to catch the attention of bored passengers in the waiting room and a good idea to generate some buzz around Youtube users.

via Brainstorm #9

Perfect guerilla marketing!

Posted by: kingofbognor at May 29, 2008 11:35 AM

Eh? This is a total rip off of ImprovEverywhere: http://improveverywhere.com/2008/03/30/food-court-musical-music-and-lyrics/

Posted by: Piaras Kelly at May 29, 2008 09:10 PM

Hi Martina,

the idea might be new for a commercial, but it is not new in general. see how students do a musical prank at a university lecture:
http://www.clipsfun.de/musical-streich-in-einer-uni-vorlesung/

Posted by: Roland Hachmann at May 29, 2008 09:59 PM

Thanks Kelly, I knew I saw that before but I couldn't remember where.
ImprovEverywhere have such good ideas!

Posted by: Karizmatic at May 30, 2008 03:11 AM

The Chaser have been doing this just about every episode for the past 12 months - it was well done though I'll give them that.

Posted by: hank at June 12, 2008 06:48 AM