A month after the KissCam, Mentos is online with a new site: The Kiss Fight. As it's easy to guess, the challenge is to win a virtual kiss battle.
It's a cool and amusing beat 'em up style advergame with an inspiration that very much reminds me of Lynx/Axe initiatives.
BBH together with North Kingdom are the agencies behind the project, once again very well developed and with a great attention to the details.
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