No matter if your enthusiastic or tired of Facebook, Linkedin and Myspace, there is a new social network you absolutely have to join. It's called Lamato, and it just launched in Canada, inspired by an idea by Tribal DDB and Mott's Clamato.

I haven't been able to check it personally, but it looks pretty fresh and new. To support it, they launched also a series of short videos. Below you find my favourite.

G e n i a l e ! :)

Posted by: Mars Spider at June 27, 2008 07:28 AM

Hey Martina :o)

oh come on - this is just a FAKE... and it would be much better if you would cleary write that there is no such a social network as lamato - but that this is campaign for Motts Clamato

Anyway I like this vidoes too :o) I think I would be now more abble to explain to my Mom how the social network really works :o)

Posted by: soulbringer at June 27, 2008 09:04 AM

Of course I know it's a fake! :-)
But it's also a brilliant idea, so why can't I play with it as well? ;-)

Posted by: Martina at June 27, 2008 12:25 PM

The line between real and fake is disappearing...this may not be a real social network, but is it satire?

Today's Gen Y marketing campaigns are becoming more like this year's political campaigns, where the truth is an innocent bystander and arrogance trumps reality...

Posted by: John Gillett at June 27, 2008 05:51 PM

brilliant.

Posted by: advertiti at June 27, 2008 07:58 PM

I must admit that I was yawning at the possible prospect of yet another social network so started clicking the links halfway through the video, inadvertantly spoiling the punchline.

Still, a good idea that will no doubt do the rounds as people "invite their friends to join"... I'll be watching my in-box....ready to hit delete

Posted by: CBE at June 30, 2008 07:49 AM