From Russia, with love, here is the link to the new Russian Standard Vodka website, for the pleasure of your eyes.

I like the idea that the first level of content is all video based and starts playing automatically when you arrive on the site. So you get a nice overview of the differente sections and you learn all the basic information about the vodka without reading anything. Good idea if you're lazy or better, not interested in finding out all the details about the product.

Competition when it comes to vodka brands (and vodka websites) is fierce, therefore it's good to see Russian Standard Vodka managed to create something interesting to explore in a crowded panorama.

Who's behind this project? Any credits?

Posted by: Thomas Lippman at June 29, 2008 06:05 PM

This is a Paris-based agency called Uzik.

Posted by: Susan Richards at June 30, 2008 09:13 AM

Uzik, a Paris based agency, is behind this web site.

Posted by: Salmi at June 30, 2008 10:32 AM

I think for a product that usually depends on its image, packaging and placement in the race against its kin(Since due to regulations most vodka usually have similar taste, not including special flavors etc.) coming up with unique presentations such as these is very important. Problem with this is that people need to discover and be eager to surf into this website, is Russian Standard Vodka flashing around its website enough to draw in potential customers? How well are they promoting the webpage?

Posted by: Bahadir at July 3, 2008 10:09 PM

Pretty nice site, wants to see much more on it! :)

Posted by: John Williams at August 20, 2008 05:33 AM