YouTube partner Corry Williams (SMP Films) just released 'Choose Your Path': a homemade interactive hunt for his cat Sparta. Using the YouTube platform and it's tools like annotations you'll have to find the shortest way to Sparta. Williams uploaded 64 films, covering different routes within his own house, so it might take a while before you'll get there. But that can't spoil the fun of this innovative and very low budget way of using YouTube's video tools. I guess it's only a matter of time before we will see some branded versions come by.

Annotations is not working yet in embedded video's, so you have to visit the one on YouTube itself.

No one knows how this ad crap actually works. Put the awards spiel on repeat whenever anyone mentions ROI or any of those MBA favorites. They can't tell the difference between the know-nothing award-happy associations, so they all give cover. Those in-the-know, understand the adagencysecretformula

Posted by: AgentM at July 3, 2008 08:13 PM

i coudnt watch what with you wearing those douchebag clothes. Leave the affliction Ts to MMA fighters and the distressed, gaudy designer jeans to people with bad taste

Posted by: jc at July 15, 2008 04:48 PM