From the UK, an unusual viral marketing idea. The British singer-songwriter Tallulah Rendall has decided to surprise and please her fans with a little gift. As explained on Cool Hunting the idea of the viral vinyl is that each person who walks through the door of Bush Hall in London on 6 August 2008 will receive a vinyl single wrapped in beautiful artwork with a little story attached. Each record comes with a unique download number that the recipient can then pass onto friends.

Surely an interesting idea that mixes the digital and the material word and definitely makes us remember that "viral marketing" or, better, "word of mouth" is actually older than the Web itself.