Technically, Russia never bombed American soil, but they certainly pointed a lot of missiles at us. If history had gone a little differently, this would be in bad taste. But then, maybe it's in bad taste now that Russia actually is invading other countries (with something other than flavored vodka).
Could this be read as some kind of declaration of war? Maybe it's time Anheuser-Busch makes a spot where Bud Light is dropped from B52s onto Moscow...
Posted by: Jessie Birks at August 19, 2008 03:12 PM
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I personally love the soviet era throwback anything. Just me. Propaganda campaigns are great and always hold a certain mystique in any cultural, especially the USA, we love this stuff.
But in light of the changes going on Russia it is unfortunately spot on with the "Return to Power" branding Russia has going on. So well done and relevant.
The creative was powerful enough and a good example of using animation in a campaign. The music drew you in as well from an overall ad.
So like you said, not very original for the idea of Russian propaganda theme, but it was relevant and makes me want to coke mix a drink... But then I often feel like that in the Ad world
Posted by: Dylan Boyd at August 20, 2008 04:14 AM
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