Adverblog: It's Closed, but it's great

adverblog: interactive marketing and other great advertising ideas

Interactive marketing and other great advertising ideas since 2003

home about advertise archives contributors submit a campaign

August 22, 2008

It's Closed, but it's great

I'm becoming a big fan of full screen websites. Not always, not for all brands, but in cases like the Closed one, I think the full screen mode really makes the difference to deliver a great user experience.

Especially when it comes to fashion brands, to be able to exploit the whole screen, without the functional but ugly browser buttons, allows you to establish a cleaner, more immersive, visual relationship with the user.

I really like the Closed website (and even their collections), because it's aesthetically fascinating, easy to navigate and, last but not least, it integrates well the e-commerce part into the virtual look book.

Unfortunately I don't know who is the agency who did this very good job, would be great if someone could leave a comment with the name.

By: martina // Permalink // Comment(s): (2)
Category(s): Europe, Fashion and apparel

Comments on this entry

Sourcecode says it is from superReal, Agentur fur Neue Kommunikation, www.superreal.de

Posted by: Lars Br�cher at August 22, 2008 08:48 PM

--------------------------------------

I am in total agreement with you. This method has to be adopted as the best practices for the fullscreen experience. There are so many sites that automatically reposition and re-size the window (which is super frustrating, especially if you're someone who is particular about where your open windows are on your desktop). This was a great way to connect with the brand, and the photography was on point and it loaded quickly, to boot.

Posted by: Greg Huntoon at August 22, 2008 11:32 PM

--------------------------------------