adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
August 31, 2008
The Genesis of Hyundai

Hyundai has launched a new website to promote its Genesis model. I haven't found anything particularly fancy nor innovative (even if there is Goodby, Silverstein & Partners behind it), but still there are some details that make it a site worth having a look at.

hyundai_genesis02.jpg

For example, I like the mechanism to spin around the car on the homepage and to navigate the interiors looking for the hotspots to further explore the contents. Also, I liked the section that shows the car completely disassembled, which reminds me of a Honda Ad Cog played in reverse mode.

Last but not least, there is a section that compares the Hyundai acceleration with a BMW and Porsche. Probably a good idea, even if in the end it looks like Hyundai is cheating. Their brand, at least to me, isn't strong enough to convince me the Genesis is faster than a BMW and Porsche.

Comments on this entry

Post your comment




Remember Me?

(you may use HTML tags for style)


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog