In UK and France Wonderbra launched today an online campaign starring Dita von Teese. In the video, the burlesque star becomes a scientist who discovers the gene for sexiness and transforms into the Burlesque version of herself.

The action supports the launch of the new Wonderbra by Dita Von Teese range later this month.

There is also a website supporting the campaign, but it's not particularly well done (all links open in pop-up html windows... pure horror!).