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September 16, 2008
The Woman Whisperer

Just launched - A funny ad for Carlton Mild in Australia. The beer is mid-strength so you can stay longer at the pub drinking with your mates... well I am sure we have all seen this, been apart of it or been at the wrong end of this situation. VERY AUSTRALIAN!

Comments on this entry

"The Whispering of the Shrew"
Nothing very original about misogynistic beer ads.
Coors refined the genre. But this does have a really unpleasant subtext.

Posted by: Mary Ellen Wolf at September 16, 2008 10:52 PM

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It's a funny spot but the concept behind a "mild beer" seems more interesting and the spot doesn't really communicate it very well. But funny.

Posted by: Gavin at September 17, 2008 02:18 AM

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Yes...very Australian - misogyny and an American cowboy! The schlub with the inexplicably hot girlfriend is a fairly international trend though...

Posted by: Heather at September 17, 2008 05:06 AM

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