If you haven't met the Beckers, you should now. In late September, a three minute video gave a look inside the life of the Becker family, preparing for their annual Thanksgiving tradition. Initiated by Audi, the family features several stereotype car drivers. Daddy drives a Mercedes, brother a convertible BMW and so on, all pretty dysfunctional, except for the Audi guy. It's a fun and interesting concept, recognised by Youtube that featured the first episode on it's comedy channel worldwide. The Beckers mini serie now continues with the just released second episode. Check it out.

I love the mini series type of ads. Can wait to see what they do next. I don't know if they emphasized the car enough though.

Lisa K.
www.coolmediaplacement.com

Posted by: Lisa at October 24, 2008 08:58 PM

Come on guys! Interesting use of media but totally lame creative concept.

Posted by: Gerry at October 31, 2008 12:39 PM

Totally lame creative concept. I'm surprised Audi would ever do anything like that - totally hurts the brand.

Posted by: Jay at November 6, 2008 04:22 AM

I do enjoy the concept of a miniseries that can be viewed on youtube, but this ad doesn't make me think of Audi any differently. If anything, ripping on all of your competitors makes you look lame. I understand its a tough market to be in, but Audi could have done better to put their company in a positive light, and it wasn't even that funny.

Posted by: Lindsey Christine at December 3, 2008 01:11 AM