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Interactive marketing and other great advertising ideas since 2003
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January 19, 2009
Detective Stripes has just come into town

Sorry for the self-promotion post but this is a project that we were eager to talk about since October, when we started to work on it here at Grupo W. "Detective Stripes" is the main website in our new global campaign for the Rexona brand of Unilever, telling a day in the life of Stripes, a detective who could be the coolest of his neighborhood but he isn't because of a really particular problem that makes him living in frustration.


stripes.jpg

Hope you like it, we also posted a little further information about the making-of :)

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