This is an advergame for the boys out there who always dreamt of driving a truck (at least for a day). The Swedish developers at Muskedunder Interactive have created a game for Volvo Trucks to experience the challenges of driving a truck.

The game is very nicely developed (although the game screen is way to small) and has a good mix of realism and playability, which explains why it has been played over 40000 times in less than 4 days.

I cannot agree more, actually I wrote a similar post weeks ago

Edward

Frontier Blog
http://www.hwswworld.com/wp

Posted by: frontierblog at January 21, 2009 07:31 AM

I love how vehicle companies are utilizing creative ways to engage consumers. This "advergame" is another great example. Although at this point in time to reach target audience it may be wiser to use traditional media, I think it is wise for companies to try out new ways to advertise to their consumers because through experimentation comes true innovation.

Posted by: Respin at January 21, 2009 06:36 PM

Actually there has been a tremendous buzz about this game on trucker forums all over the world. The game has been embeded on many popular truck blogs. Volvo is extremely happy about how this campaign has turned out. The game is getting a lot of attention, and very long exposure time from the users.

This from our perspective, as developers. We are very proud on how the game has performed.

Posted by: Magnus at January 22, 2009 09:19 PM