I'm extremely interested in branded mobile applications. As you might have read some weeks ago, with Nike Italy I have recently launched a football related app called Nike Goal, so my eyes are wide open to look for ideas and inspirations to further explore the iPhone (and now also the G1) world in order to deliver value and great consumer experiences through the device. This said, let's have a look at the ING Wegweijzer application, I've discovered today on Springwise. Launched by the Dutch bank ING, the application for the T-Mobile G1 (Google phone) helps users to find not only the closest ATM machine, but also tells them how to get there and, most of all, in which direction to move the first step to reach it.

The application uses the G1’s GPS and digital compass to provide you with directions to the nearest bank machine. It's a great example of augmented reality, since ING Wegweijzer is capable to overlay directions onto real-time views of the surrounding area.

What I also like is the fact that they launched a mini-site to explain users how to install and use the software.

For a detailed visual overview of the application, you can have a look at the photostream uploaded on Flickr by Marteen (from which the first image in this post is taken).

What awesome API integration. I love ING, use them myself -- continuing to innovate.

Posted by: Keane at February 4, 2009 01:42 AM

GREAT.

it's the kind of new apps that make me love the web.

I used to know augmented reality apps with 2D image or QR code (http://infopub.blogspot.com/search/label/realit%C3%A9%20augment%C3%A9e)

Posted by: ipub at February 4, 2009 06:49 AM

I saw some examples of augmented reality at the Picnic conference in Amsterdam. Some things are amazing!

However in Italy we have the problem of the mobile carriers... they are to restrictive and they tend to make you pay for every little extra that you want to use in your phone.

Posted by: Denis at February 4, 2009 09:59 AM

Brilliant! Finding simple, yet meaningful services for consumers is such an awesome way help build your brand. Kudos to ING.

Posted by: Ryan Moede at February 5, 2009 03:48 PM