yo escuche tu pensamiento de viva voz hace unos dias y si, coincido al cien contigo desde mi lado de usuaria; ahora dejame replantearmelo para llevarlo a la mesa de las marcas, que sera cuando este sentada ahi que habra que buscar la ecuacion que tanto a usuario como marca, genere valor.
entiendo perfecto el punto, pero ya sabes como son estos negociantes ;)
abrazo.Coco
Posted by: Coco at February 18, 2009 12:50 AM
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I agree! This deserves to be labeled as a worst practice...
Posted by: rafael j. at February 18, 2009 01:40 AM
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Totally agree
Posted by: Josué at February 18, 2009 10:01 AM
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This is the classic trade off in marketing online - you have to offer something of value in exchange for consumer or user information. But yes, there's an exchange rate, i.e. twelve questions apparently don't equal a few minutes of gameplay.
Posted by: Keane at February 18, 2009 12:25 PM
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Yeah, I have the same problem too, friend. I really HATE to fill huge forms just to take a doubt about anything. :/
Posted by: Iuren at February 18, 2009 05:06 PM
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Dani,
Great to find out we are exactly on the same page :-)
Posted by: Martina at February 18, 2009 09:52 PM
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i always agree with you.
Posted by: serena at February 19, 2009 11:52 AM
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No, buddy, you're not going nuts. It's a common problem caused by an ignorance of user experience. I don't think we can ever escape the data collection part, but we can always make it better by breaking it up and building it into the flow.
Posted by: Suffian at February 25, 2009 11:16 AM
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