One of the most known Mayan prophecies is the one that reads that the world will end in December of 2012, according to the end of the Long Count Calendar. I was about to watch a movie once and then this trailer appeared:

It seemed kind of funny that instead of being given a website to check out for more info, i was given a term to be Googled, and finally, a few days after i found some things about that:

Can I ask which creative agency was behind the idea? Would anyone know?

Posted by: Aaron at March 13, 2009 06:33 AM

Wow, that is probably one of the best viral campaigns I have seen so far. I like the thing with the google search as well as most people nowadays think that whatever comes first on google is the truth...
Nice one!

Posted by: Daniel at March 13, 2009 11:07 AM

I would have asked the same question.

For the last month, we've seen more and more extended experiences of this kind.
I love this mix between Alternate Reality Games and Viral Campaigns. They bring the movie environment (and some elements of the scenario) outside the screen.

Thanx adverblog for bringing such good news.

Posted by: juli3n at March 13, 2009 11:58 AM