whoa, when will Europe have a campaign like that? ;)
Posted by: BadSwan at March 17, 2009 10:26 PM
--------------------------------------
Just do it, my friend :-)
Posted by: Martina at March 17, 2009 10:36 PM
--------------------------------------
Coke did something similar to this with Duke and KU for March Madness. They both pair something unique about the school during basketball season with the "madness" of coke.
http://www.youtube.com/watch?v=cVtLBzX1fic
http://www.youtube.com/watchv=BarVyTpqmDE&feature;=related
Posted by: Emily H. at March 20, 2009 11:05 PM
--------------------------------------
It came out in perfect sync with March Madness, and I'm suprised more teams didn't customize a shoe. It gets consumers involved because they too can go online and design their own bball shoe.
Posted by: Jay School at April 6, 2009 06:36 PM
--------------------------------------
I like how this commercial came out in sync with March Madness. Gives me the feeling that I could go online and design my own KU shoe. Even the commercial gives an interactive vibe with the mascot and fans submitting their designs.
Posted by: Linds Jay at April 6, 2009 06:39 PM
--------------------------------------
|
