H&M catwalk and Facebook

H&M is online with a mini-site that presents and sells its Spring Summer Collection. It looks like a neverending catwalk, where users can change the models’ outfit just with a click.

The changing dress effect is quite amusing, as in the transition models magically get (almost) naked for a second.

But the most interesting part is surely the collection connection with Facebook. You can actually comment each single outfit on the social network just like you do with your friends’ photos.

It’s a very simple feature, but still it’s a detail that shows the brand connection with the youths and with the tools they use to interact among themselves and with the world. Very smart.