Once and again, a campaign around mexican styled catchers.
Once and again, an interactive one.
The craft is good, but one more time we get with a several-times-seen-before flavour.
There's nothing new with this execution, nor an original proposal using mexican catchers.
Sorry guys, but this one smells poor, like the french interactive industry.
Posted by: Chilango at March 23, 2009 06:12 PM
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I think it's one of the amazing things I've ever seen online! Seriously.
The art direction goes into great detail, making everything feel vintage 70s, and the interface I think is just crazy. A very creative way to use a cult (I guess) film in a new way.
Congratulations!
Posted by: Panos at March 23, 2009 07:13 PM
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it's very funny, i like this way of doing awareness on the web, i like also the 70's story. but the question is, it will reach the objective?
i surfed it for more than 10 mins and i don't remember the brand?
Posted by: riccardo Barbieri at March 23, 2009 10:36 PM
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I agree on the fact it is not a never-done-before operation. But it is well executed, and maybe in our "poor French interactive industry", it was rare enough to be noticed ...
I won't debate on perception of fun depending on countries, but be sure there is an audience who likes that kind of humour and may like to chew gums once in a while !
About brand attribution, it is an interesting issue you raised. That would be great to know if other readers got the same feeling.
I make an attempt : the brand presence is probably not sufficient if you hadn't been already exposed to it before.
For example in France, Airwaves reached minimum standards of awareness. Considering that, this advergame will have input on its chloromenthol product awareness, and general brand perception.
Posted by: Laurent at March 24, 2009 01:32 PM
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