I don't want to spoil too much, but making fun of virals is making this Mini Cooper Clubman viral a real viral. At least, that's what I think. See for yourself..

That's great! Typically I hate 'viral' ads, but when you own up to the fact that it's fake and actually play off that fact, it works. Well done Mini.

Posted by: Cory O'Brien at March 25, 2009 06:33 PM

I hate these things. I never liked 'em. And that's probably exactly why I love this one.

Posted by: Christian at March 26, 2009 11:06 AM