Looks like we've got a new trend here. Following the success of the New York based prank collective Improv Everywhere, brands now start to do their own branded flash mobs. In January, T-Mobile had a huge hit with it's Liverpool Street Station dance. Last week, both Amsterdam and Antwerp had it's turn. Who's next?

TIM did one in Rome and Milan in late 2008, for launching their new service Tim I am

Posted by: Denis at April 6, 2009 12:32 PM

I absolutely love the element of surprise. Thanks for posting Valeria. If this is the new trend, I'm all for it!

Posted by: Sue Rostvold at April 6, 2009 12:38 PM

I run a small company and the recession makes me re-examine my advertising budget. I ran across claims that publicity may be much more cost effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses but in doing my research I posted my project on AllPublicists.com (it’s a free service), and got many low-cost offers from publicists. One firm for example, called Publicity Guaranteed (PublicityGuaranteed.com) doesn’t charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option or am I missing something? Are there any studies on the subject?

Posted by: Adam Smith at April 7, 2009 05:26 PM