In this new campaign for Vodafone UK, Dare Digital created a little short film that only lives in Facebook so you have to go there to see and/or comment. Up to date, the video has over a thousand comments from people saying what they would do, which is remarkable (and really brave on the side of the brand) because it shifts the attention from the traditional medium for this kind of things (TV, and re-edited into a 20" format) and carries all the people to an online content.

Shame the TV ad is so awful

Posted by: Naomi at April 17, 2009 09:21 PM

It's up to around 10,000 comments now. Blimey.

Posted by: Ewarwoowar at April 20, 2009 10:26 AM

Does anyone know the name of the song and who its by in this "Rule the world" Vodaphone Ad :) Thanks

Posted by: Katie at April 22, 2009 12:43 PM

Nicely done. Now this is how to utilize Facebook.

Posted by: Jack Zufelt at April 24, 2009 04:10 AM

@Katie, It's James Browns version.

Posted by: Ewarwoowar at April 28, 2009 10:00 AM

Actually, it is Sir Tom Jones

Posted by: Rupieroo at May 6, 2009 08:04 PM

There have been several, the James Brown one ends with him pushing the last note very sharp and is awful (and I'm a JB fan!) I just watched a new one which seemed to feature lots of different versions in different keys stitched together over a backing track firmly in just the one key!! Which Planet does that work on?? Somebody needs shooting for that awful decision. I'm a musician but this is not just nitpicking, when compared to a truly great series of ads like compare the meerkats it just makes it all the more disastrous!

Posted by: Mac Baker at May 18, 2009 03:49 PM

I think it's Matt Monroe, but don't know who the female singer is.

Posted by: Smokeycat at June 1, 2009 11:11 AM

new one is dionne warwick

Posted by: m00b13s at June 4, 2009 04:00 PM