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April 19, 2009
Lacoste gets cool

Strange but true, Lacoste is becoming (or coming back) as a cool brand, at least online, and/or at least for its latest website. The campaign was shot by Terry Richardson, and this is already a good start.

lacoste_red01.jpg

The website visuals look very familiar to me, with a strong mix of white, red and green. I like the way the collection is presented. I like the weird messages all around the screen. I like the music in the transitions among sections. I just don't like the advergame, it looks like it has been forced into the site. It simply doesn't fit.

lacoste_red02.jpg

Comments on this entry

Like the use of visuals. Totally agree that the game seems like it doesn't belong.

Posted by: Sharon Wilson at April 20, 2009 11:38 AM

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I like the way video is used to promote the clothing. It gives it much more power and karakter than a picture would!

Posted by: Mark at April 20, 2009 03:51 PM

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