You've probably seen the Wii Warioland Shake it experience on YouTube. Vimeo, known as YouTube's high quality competitor, now takes these kind of site takeovers to a whole new level with the Honda Insight campaign. Below you see the commercial, but for the whole experience, you should visit Vimeo itself.

The takeover wasw made by Wieden+Kennedy Amsterdam
Honda's advertising agency

Posted by: Guido at April 27, 2009 01:15 PM

Clever and definitely attention-grabbing.

Posted by: Advertising Pawn at April 27, 2009 03:19 PM

Hey the video is great but the thing is I truly appreciated when I understood the making off. Without seeing the making off is kinda like nice but not great. After the making of is GREAT!,... Also the Vimeo incorporation is very nice. I think we will be seeing this kind of integration more and more,...

Posted by: GabrielAp at April 27, 2009 09:00 PM

Gabriel it's right, but if you see it a couple of times closely you cansee that the LED ligths are cars. I think it's AWESOME, mi hat is off for all the team...and the developement with vimeo, even better, it's simpler than the Warrio one, but very well done.

Posted by: Fernando A. at April 28, 2009 06:10 AM

great work!

Posted by: Jeri at April 28, 2009 09:53 PM