If you love chocolate, you should have a look at Pierre Marcolini's new website. In my opinion, it's a clear example of how difficult it is to create an online experience around food.

Great photographs and few words make the difference. But in this case I don't feel completely satisfied. The pleasure of a real piece of chocolate is just impossible to reproduce digitally.

Hey Martina,
actually we spent a whole time developing a new tech that does reproduce digitally the pleasure of chocolate. You just have to lick your screen to experience it.

Posted by: Christian at April 28, 2009 10:46 AM

I went on the old Marcolini website just a week ago and thought: "Damn, those people really need a new website!". And bam, here it is on Adverblog! Great work, and tasty too. Do you know who did it?

Posted by: Buzzing Bees at April 28, 2009 12:00 PM