From Brazil, a great example of use of video to explain HD digital television. As ADivertido explains, Brazilians still have a lot of questions and doubts regarding HD and they end up not trusting (and therefore buying) the new technology. So LG has decided to educate them with an advertainment approach and a great web execution.

Os Remotos (which I suppose translates into "the remote controls") is a sit-com where (almost) all the questions about HD find an answer with a touch of humor and an impressive video quality.

The story is told through the interactions of a family sitting in front of the TV and interacting with it. As said, the quality of the images is absolutely amazing, and it couldn't have been different, given the product it aims to promote.

The Os Remotos project goes beyond the main video gag. It features a visual explanation of how digital Tv works, a video interview with Mrs Lourdes and her blog which, to be honest, doesn't look as good as the rest.

The agency is Sinc together with Colmeia.

Great casting