In Sweden, Wasa has launched a website with a guide to an healthy breakfast. Forsman & Bodenfors have created a simple yet extremely beautiful visual experience.
Visitors are invited to pick the stuffs they usually eat for breakfast. Based on their choices they then receive a feedback on how healthy their nutritional habits are. Plus they also get some suggestions for healthy alternatives for each of the week.
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As said above, maybe this website isn't particularly fancy nor innovative but results to be very clean and beautiful and, last but not least, useful... if you speak Swedish :-)
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